Lottery player
"U.S. and dreams", this is what needs to be said of commercial television. Lottery is a seductive temptation one: plunk down a dollar, and you can become a millionaire for life. The promise of "pennies from heaven" makes the lottery every day, millions of habit. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, as well as lottery tickets.
I see that same passion and unrealistic dreaming among the advertisers, Google AdWords. Why? Because they heard they can "succeed" with Google AdWords. This does not help that any questions, Google makes ridiculously easy to start working with their pay-per-click program. All you need to "five dollars and a dream!"
Google does not advertise that message of course. Nevertheless, for most advertisers, thus far, however, a huge gamble. Do advertisers make money with Google AdWords? Some do, yes. However, the vast majority of advertisers who might blow their money on lottery tickets
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Is Google AdWords to blame for so many advertisers lose money? It depends on your point of view. It is responsible for lottery gambling, and people lose their money?
In my opinion, the answer to both questions, yes and no. Lotteries will never admit it, but only for that purpose is to encourage people to adventure. I mean, c'mon. That's why they exist. If people do not play, there would be no lottery.
Yes, the lottery and hide behind the law pretends that the money that they generate goes to education and other laudable efforts, but for the most part this is true.
However, it is also true that there are people barely living above the poverty line, spend money, they can not afford on lottery tickets. They get sucked in, as well as commercial television said that only in the USA. Nevertheless, the U.S., typically add up very quickly when you're spending ten or twenty dollars on lottery tickets
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This is the same with Google AdWords. People who normally do not advertise to get sucked in, because only five dollars to get started. But when Google charges $ 500 for their credit card every couple of weeks, and they have not made any money, the harsh reality of the situation sets in. It is not as easy as they thought or heard that would be.
Of course, it's easy to blame Google AdWords. Nevertheless, much of the blame should fall on the shoulders of advertisers. Most advertisers, Google AdWords, simply do not have the slightest idea of what they do. They read some e-book on how to make money with Google AdWords, and immediately think that they are ready to conquer the world.
It just is not that simple people. You still have some basic knowledge in advertising, in order to succeed with Google AdWords or any type of advertising on this issue. You must educate yourself first.
And the best way to educate yourself by reading a "real" advertising books as "Scientific Advertising" by Claude Hopkins and "How to write a good advertisement, Victor Schwab and" Advertising Secrets of the printed word, "Joseph Sugarman.
Educate yourself, and then lay down their money. Here's how it works. Otherwise, you'd better play the lottery!
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